Going for the Look

            I agree with this statement and it is completely right about having good looking people in the front of the stores so they can have a good image to their company. For example in the past I have seen stores have good looking girls in the front. I think that it is wrong to do that but in the same time if your trying to make a living you have to do what you got to do.
           It is funny how people hire by looks and image than brains and experts. Obviously your going to have a good business with smart people not good looking people. In other hands if your business is having a good visual look then by all means you should hire good looking people for your business.
           I remember one time I walked into a shopping center and I was with my brother. I have never been to that store before but as soon as I walked in I started liking the store already. They had that whole Hawaii look with some really good looking girls. And my first thought was these girls can not work here, they must be here for something else. So I can see why people or mostly guys would want to shop at a store like that. In many readings and saying from experts have been saying that this whole process is true. For example, "It is important to create an environment that's enticing to the community, particular with the younger, fashionable market.
         The part that really gets to people are that people are judged by their looks. The saying "Don't judge a book by its cover" is a good saying. But people do the complete opposite by judging people on how they look, how they dress, and if there in shape or not. I would understand some jobs or businesses require people to have certain looks or skills. But for a simple job people still discriminate one another. I guess that is how life just is, people doing things like that.
     It is not just for the stores that sell clothing. But also for the stores that are trying to sell a certain product, basically stores that are trying to sell products that people would find interesting. For example you go into a GNC or gym, you automatically see male or female's that are in shape and have that look or image for it. But if you go to Mc Donald's there is not a certain look people have. I am neutral to this whole thing, you can look at it both ways. For example if you want to apply to Abercrombie and your a person that is not in shape, ugly, and poor but is very smart and are capable of doing very well, then there not going to hire you. Now that is not fair because there good for the job mentally but not physically. Where they might hire a person that is in shape, beautiful, and rich. But is not the brightest person in the world either, they have more of a chance of getting hired in this case. The other way of this is if you own a business like Abercrombie or are a high employee then you would want to hire good looking people so your business can grow. But some people take it serious when it is just business.
       Cohen makes a lot of very good points in his paragraph when he was talking about howthe market works and how they get business. Cohen states that, “It’s really important to create an environment that is enticing to the community,particularly with the younger, fashionable market. A guy wants to hang out in a store where he can see good-looking gals.” So he is saying that the companies only are basically interested in young good looking girls, so there the only ones that fit the picture in the business. When I went to that store and saw good looking girls, I wanted to go back and not for the clothes, so Cohen is completely right when he said guys just want to hang out where the girls are. I am pretty sure there are alot of guys out there who would just like to go there for the girls not the clothes. Cohen alsostates that, “retailers defend the approach to hiring based on image asnecessary and smart, and the industry experts see the point.” So once againthey hire for looks not necessarily on brains and experience. I would much rather have someone who knows what they are doing than someone with no clue of what they are doing, because now that person has to take time out of his day to teach the person what to do instead of hiring someone who knows what to do and spend the rest of the day doing whatever the manager could of done.
      I am not saying that just because you pretty or beautiful they will hire you in a second but also they probably want a smart good looking person. But some places do not even do that, they do not care about any of that just if your good looking or not. I would much rather have someone who knows what there doing then someone whos clueless. For example say you have a problem with some items in the store, and you need some help and you ask one of the employees and they do not know anything and gives a hard time. This world is a weired world of judging people on how they look for jobs, but you can always argue it both ways. I guess thats why everyone cares about how they look.